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Case Study

Driving efficiency and cutting costs

Unilever’s game-changing strategy with Wegrow

 

 

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NUMBERS SPEAK FOR THEMSELVES
Our impact in 2024
86%

Platform adoption

18,000

Time saved (workdays) 

$200k

Cost savings

Challenges

  • Outdated and disorganized resources: Traditional platforms like Share- Point often housed outdated files, lacked real-time updates, and made it difficult for team members to collaborate effectively or track changes.
  • Time wastage: Employees would spend up to an hour searching for the cor- rect materials, frequently needing to follow up via emails or direct messag- es—especially when colleagues were unavailable or on vacation.
  • Fragmented knowledge sharing: Valuable insights were often lost or inac- cessible when key team members left or shifted roles, resulting in duplicated efforts and reinvention of already proven strategies.

Solution

  • Knowledge bank integration: Wegrow enabled Unilever’s teams to store, update, and access vital information quickly. This facilitated seamless sharing of best practices and essential documents, ensuring that employ- ees always had the most current and relevant resources.
  • Enhanced productivity and time savings: By simplifying the process of finding resources, Wegrow significantly reduced the time spent searching for documents and tracking down information. With search functionalities, finding the most relevant best practices became more efficient—organized by category, market, and post type. This shift allowed team members to concentrate on higher-value tasks and strategic initiatives.
  • Boosted collaboration with interactive engagement: Wegrow’s platform promotes seamless communication and collaborative learning through interactive tools. Unilever’s employees could comment and update, enhancing cross-team dialogue and feedback. Integrated social network features allowed users to like, comment on, and follow key posts, boosting engagement and reinforcing a culture of knowledge sharing.

Results

  • Improved efficiency: With Wegrow’s platform, Unilever saved an estimated 18,000 workdays per year across all users.
  • Alignment with core values and continuous learning: Wegrow’s platform reinforced Unilever’s key team values of fearlessness, authenticity, and unity, allowing the team to learn faster and collaborate more effectively. This support aligned with their motto, ‘speed is our currency,’ and promoted continuous learning and innovation. Employees, especially new hires, could quickly access up-to-date best practices and insights, accelerating their learning curve and enhancing their contribution.
  • Cost savings: The digital commerce team alone recorded nearly $200,000 in revenue savings due to the improved productivity and streamlined processes enabled by Wegrow.

 

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People

128,000

People
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Ice Cream Digital Commerce Unit

250

Ice Cream Digital Commerce Unit
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Location

Worldwide (operates in 190 countries)

Location
Industry

Industry

Consumer goods

Industry
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Department

Digital - Ecommerce

Department
THEY TALK ABOUT US
“In our Team, speed is our currency...with Wegrow it's easier to reach the right content at the right time.”
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Selen Degirmenci

Former Global Head at Unilever

“The idea of using Wegrow is actually save time by looking after other cases, so you just take the learning from there and we have esti- mated a 18k days per total users per year.”
selen degirmenci photo
Selen Degirmenci

Former Global Head at Unilever

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