Case Study
From Silos to Synergy
Boosting Henkel’s productivity with Wegrow

NUMBERS SPEAK FOR THEMSELVES
Our impact in 2024
100%
Platform adoption
1,496
Time saved (days)
300k €
Cost savings
Challenges
- Inefficient communication across regions and departments, reducing engagement and collaboration.
- Lack of a consolidated system for sharing and scaling best practice, impacting productivity.
- Difficulty in locating and leveraging existing knowledge, limiting efficiencies and effectiveness.
Solution
- Centralized repository for scaling best practices: A single, structured database housing all best practices across Henkel’s business units and regions. This repository eliminates redundant efforts and provides real-time access to validated knowledge, ensuring consistency across global operations.
- Advanced search functionality with tagging: Powerful search tools allow employees to find relevant information within seconds. Users can search by region, topic, date… using intuitive tagging systems tailored to Henkel’s unique operational structure.
- Community-building tools to enhance user identity and engagement: Beyond sharing knowledge, Wegrow fosters a sense of belonging by enabling users to create personalized profiles. These profiles highlight individual contributions and foster a collaborative culture, turning the platform into more than a tool—it’s a community of practice.
- Real-time analytics and feedback loops: Wegrow offers insights into how best practices are used (views, active users, posts collected, reuses, time saved), enabling Henkel to measure the impact and refine strategies. These analytics ensure that knowledge sharing aligns with organizational goals.
- Interactive features for engagement: Employees can like, comment on, chat with the author and share the best practice, driving continuous improvement and innovation.
Results
Quantitative impacts:
- 50–60% Engagement rate: Demonstrating high user adoption and participation globally.
- Time savings: Reduced the time to find best practices to less than 10 seconds.
- Accelerated implementation: Shortened the time to implement best practices across regions.
Qualitative impacts:
- Enhanced collaboration: Teams could easily access and share information, fostering a culture of collaboration.
- Increased efficiency: Consolidated efforts reduced redundancies and optimized processes.
- Sustainability focus: Leveraged existing successes to drive impactful, sustainable practices.

People
48,000

Wegrow users
3165 users on 7 different platforms

Location
Worldwide (operates in 75 countries)

Industry
Consumer Goods - Household products

Department
Marketing & Sales
THEY TALK ABOUT US
"The more we share between countries and departments, the better we are compared to the competition."

Philippe Guégan
Global Head of Marketing Strategy & Head of Sustainability
“With this platform, you create the backbone of the e-commerce global knowledge within Henkel.”

Camille Semeneri
Global Ecommerce Specialist
“We have significantly shortened the time of implementing best practices from one region to another.”

Mislav Smolcic
Manager Global Sales Excellence